TV AUDIENCE TARGETING

4 key Aspect

1. you must give key details - especially the specific episode that you are studying

2. you must

3. you must link


LOST- box 2
-A mass, mainstream, almost global audience.
-mainly appeals to a more passive audience.
-a minority of conventions do cater for more active audiences
(all different types of audiences)
-Lost does offer its target audience a variety of gratifications, however the majority of the encoded conventions provide the gratification of escapism


PEAKY BLINDERS- box 2
BBC 2 GETS MONEY FROM LICENCE FEES
INFORM EDUCATE AND ENTERTAIN- BBC OVERALL
BBC2- HIGH PRODUCTIONS CELEBRATES BRITISH CULTURE

-audience who are attracted to abc 2's remit - focuses on British community and culture (PB=historical)
- conventions appeal to an active and passive audience
-fairly mainstream audience
- some areas of the narrative requires the audience to be cutlery competent - doesn't spoon feed you information, expects you to know some information
e.g. parlay - meeting to stop violence
kin- family
dump a body in the cut - dump it in the canal

Abortion scenes = use for informations




MAD MEN

- A more niche and active audience
- the text requires you to be consistently active to gain the preferred reading
-an audience who require further gratifications than simply entertainment, relaxation or escapism such as a historical information
- an audience who are gratified by having their beliefs and morals reinforced/challenged (joan sleeps with Herber?t but to escape from men and make her life better)




RESPONSE

polysemic text

preferred negotiated oppositional

link to specific episode
link to specific articles etc

the washington post - lethargic pace - active people - too slow
mad men

pb
artic monkeys
THE WHITE STRIPES
boardwalk empires
stereotypical representation

style over substance
doesn't make sense in the plot


HER

VANILLA SKY IS SIMILAR

CONFORMS TO SIMULACRA
WHAT IS REAL ISNT

SOFT SOCIALOGICAL
NEAR FUTURE SCI FI

MUSIC IS NOT STEREOTYPICAL - ARCADE FIRE
VIOLINS


fish tank

so called underclass - make sure you say this because they aren't a real class

Media lesson

audience targeting


B1. Explore the different audience appeals of your three main texts.




1. You must give key details - especially the specific episode that you are studying (stage 1 of your exam)
 lost - s1 e2
peaky blinders - no name for episode s1 e2
madmen - the other woman s5 e11

2. You must concisely describe the overall target audience of a text ( stage 2 )
This will include a variety of audiences types and audience gratifications

gratifications - what you get out of it
pies


3. you must link a specific convention/gratification to a specific audience and justify exactly how it gratifies them ( stage 3a, 3b, 3c)

passive audiences etc


4. You must supply specific scene/narrative evidence to prove each point you make. Don't just describe what occurs in the narrative, explain how it is presented.

stereotypes are easier to decode


AUDIENCE RESPONSE

YOU NEED SOURCES
ON MOODLE

polysemic = multiple meanings



preferred oppositional and negotiated

oppositional - stereotypes are portrayed in the narrative
sun and jin - out dated representation of koreans
actual actor criticising about his character Michael,


lostpiedia preferred representation
enigma codes
continuity episodes
set tasks - find things out

CULT AUDIENCES

museum of moving images
new york
positive response
Don draper - roosevelt hotel room and drink named after him


the guardian representation of women complex and praised READ ARTICLE


peaky blinders
cinematography
praised


music contemporary and decomposition some audiences
modern audiences
birhmigham mail


read about issues with the broad walk empire